Iconic British Car Brand Jaguar Goes Woke - It'll Go Broke

[Rev.Cambeul]

https://www.dailymail.co.uk/news/article-14105007/jaguar-woke-car-scraps-cat-logo-electric-ad.html

Excerpt: Jaguar has infuriated car fans on social media with a radical new redesign that has been described as 'woke' and 'unhinged'.

In an advertisement that featured precisely no cars and a techno music soundtrack, the firm said it would 'create exuberant', 'live vivid', 'delete ordinary' and 'break moulds' - but so far all it has done is stoke fury from its traditional audience.

Not that Jaguar appears to be fussed by the reaction as it wiped its social media profiles clean. Gone are the images of slick coupes and classics: instead, all that remains are the technicolour fashion models and slogans.

The video shows models walking through an alien-esque rocky landscape rendered in pink. What it has to do with cars is not immediately clear.

https://videos.dailymail.co.uk/video/mol/2024/11/20/8128384692379667487/640x360_MP4_8128384692379667487.mp4

Jaguar, a once independent company previously owned by British Leyland and Ford is currently owned by Tata, an Indian group of companies headquartered in Mumbai.

[Rev.FrankSmith]

Noted 

[Rev.Cambeul]

Meet the American marketing guru FAGGOT who masterminded Jaguar's woke rebrand: BLM-supporting designer from New York who lives with husband and their cockapoo Mia boasted of British car icon's 'transformative journey' DESTRUCTION

Pictured Right: Mormon Faggots

https://www.dailymail.co.uk/news/article-14106133/American-marketing-guru-Jaguar-rebrand-BLM-New-York-British.html

Extract: 'We've established over 15 DEI groups such as Pride, women in engineering, and neurodiversity matters.

'We've launched major policy revisions such as transitioning at work to drive equity and support for our communities embracing individuality as our superpower.'

'And only two weeks ago we held our second Global annual DEI summit, where we had over 10,000 employees from around the globe attend. And this journey is going to continue for us at Jaguar, and we are going to set the benchmark for our industry.'

The executive, whose Facebook profile shows him and his husband posing with Lego cowboys above a Black Lives Matter banner, is believed to have been personally behind the rebranding unveiled yesterday which celebrates diversity rather than motoring.

The firm has responded to comments on social media with replies ranging from the cryptic to downright saccharine, suggesting it simply doesn't care - as its boss admitted to This is Money the firm expects only 15 per cent of buyers to be existing customers.

With 20 million views of the announcement on X, formerly Twitter, alone, Jaguar PR bosses will be arguing there such no such thing as bad publicity.

From Dr Philip Kiszely @ https://twitter.com/KiszelyPhilip

https://twitter.com/KiszelyPhilip/status/1859381348751859965

[Rev.Cambeul]

Video from Scottish comedian Leo Kearse
https://www.youtube.com/@LeoKearse

https://www.youtube.com/watch?v=tFQpnBkvrcs