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'Hasbara' and Israel's Strategic Control of Narrative

Amb. Chas W. Freeman, Jr. (USFS, Ret.) - Middle East Policy Council

http://www.mepc.org/articles-commentary/speeches/hasbara-and-control-narrative-element-strategy (http://www.mepc.org/articles-commentary/speeches/hasbara-and-control-narrative-element-strategy)

... In addition to traditional techniques of agitprop, disinformation, and propaganda in conventional media, the Israeli hasbara apparatus made heavy use of more focused channels of communication like Facebook, Twitter, and YouTube. It inundated audiences with information favorable to its cause and squeezed out information that contradicted its theses ... Public opinion is increasingly shaped by social media. The state of Israel has organized civilian government and military units to exploit this, including creating websites, social media accounts, and messages attributed to false identities.